A digital service for growing your inner entrepreneur. Root is an upcoming app that aims to provide the tools and knowledge required to improve your skills as a business owner. It is based off of the Entrepreneur Roadmap by Colin Christensens.
Team: The Entrepreneur Roadmap, THNQ Global Corp, Surfboard Payments, Avenear
Creative Direction
Strategic Visioning
Customer Experience
UX/UI
Branding
The logo symbolizes constant revisions and evolutions necessary for entrepreneurship. It is also reminiscent of a spring, as this platform’s goal is to help spring you ahead on a more clearly defined path. As a bonus, it also spells out the app’s name: Root.
The app was designed with a homepage offering a quick check-in (pulse check) to encourage micro-engagement. Each user creates a profile and earns badges towards their growth.
The daily pulse includes short exercises to help you get through all of the content, even if you only have a little bit of time to spend on it each day.
The content is organized in different chapters. Each chapter contains lessons that are broken down into bite-sized chunks.
There are multiple short exercises designed to help you answer tough questions and get your thoughts aligned.
Create multiple businesses and log exercises against each one. See your personal journey and growth as an entrepreneur.
1
A complete reimagining of the user experience and redesign of the digital journey from one of a passive resource to that of an engaging service.
2
Creation of all screens, user flows, and accompanying design elements.
3
Rebranding of previous app design and logo. Complimentary general art direction, logo and overall branding of the app to support the new vision for the app.
4
Strategic refinement of digital experience. Structuring phases of feature releases and prioritizing needs vs. wants.
What I’ve accomplished
